Wednesday, November 27, 2019

10 Tips on How to Make an Author Website (+ Bonus Checklist)

10 Tips on How to Make an Author Website (+ Bonus Checklist) 10 Tips on How to Make an Author Website (+ Bonus Checklist) In today’s competitive book market, making an author website that helps you sell more books and build your profile requires more than just a Blogspot page and a domain with your name in it. In this article, we’ve worked with experienced Reedsy web designers to whittle down ten top tips that will help you build the perfect author website.The first five tips are things that your site needs: pieces of advice that you cannot afford to ignore.Once you take those on board, we have five more tips that will make your site stand out from the crowd, helping you achieve your goals which are, if you’ve already forgotten, to sell more books and build your profile. And to finish up, we have a free checklist that you can download to make sure that your own website is up to scratch.Ready?How to Make an Author  Website 101: Five Essential Tips1. Make it easy for visitors to buy your bookâ€Å"I see so many author websites forget one of the most crucial elements: purchase links to major retailers,† says Jeremiah Tolbert, a designer who creates sites for bestselling authors like Michael Connolly. â€Å"Ostensibly, one of the driving goals behind an author website is to help sell your books, so not presenting purchase links to the major retailers in a structured, well-ordered way is costing you sales.†Liam Fitzgerald agrees. He’s a professional designer whose portfolio includes sites for Anthony Horowitz, Eoin Colfer, and Darren Shan.   He adds the caveat that you need not link to every retailer under the sun.â€Å"You should have a maximum of three retailers and allow the reader to choose the format at point of purchase. If you provide too many options, this could easily result in buyer paralysis and non-sale.†One clever hack to consider is the Universal Link from Books2Read. It’s a great (and, importantly, free) tool that directs readers to your book’s page on their preferred retailer with just a single link.2. T ell people who you are and where to find you Recommended resources:11 Author Websites That Get it Right: a post analyzing 11  famous author websites to offer some invaluable takeaways.Author Website Design Inspiration: more advice on author websites, looking at how they can turn your readers into lifetime fans.What are your favorite author websites out there? What other tips would you add to this list? Let us know your thoughts in the comments below!

Saturday, November 23, 2019

The top 4 emerging trends that will shape recruiting in 2018

The top 4 emerging trends that will shape recruiting in 2018 Any recruiter worth their business card knows that their success depends on staying on top of industry developments and trends. Aside from having a robust network of contacts to leverage, this may be the single most important rule of thumb to follow for recruitment professionals.Recruiters know that their business is one characterized by intense competition and constant hustling in order to stay relevant and effective at their jobs. If they fail to stay on top of things that are happening in their field, they risk being viewed as out of date and irrelevant- and once your reputation as a recruiter gets tarnished it’s a tough trick to regain that luster.The best recruiters approach the beginning of each new year as an opportunity to take stock, retool, and refocus their recruiting efforts, in order to align themselves with the latest and greatest trends shaping their industry.LinkedIn’s Talent Blog recently published an article on the 4 major trends that are shaping how r ecruiters will hire in 2018 and beyond. Their findings are based on results obtained in the â€Å"2018 Global Recruiting Trends† report, which reveals four key hiring trends that are â€Å"killing the transaction, making hiring more strategic, and letting recruiters and hiring managers focus on discovering high-potential talent.† Let’s take a closer look at each of these potential recruitment game changers.Diversity- the new global mindsetThis is arguably the top trend in professional recruiting, and it’s significantly impacting how companies are staffing their teams. According to LinkedIn, â€Å"Diversity used to be a box that companies checked. But today, diversity is directly tied to company culture and financial performance. Our data shows that 78% of companies prioritize diversity to improve culture and 62% do so to boost financial performance.hbspt.cta.load(2785852, '9e52c197-5b5b-45e6-af34-d56403f973c5', {});Key forces are at play here: changing d emographics are diversifying our communities, shrinking talent pools for companies that don’t adapt. Growing evidence that diverse teams are more productive, more innovative, and more engaged also makes it hard to ignore.†Despite the importance of diversity in today’s world of recruiting, it seems as if some companies and recruiters are finding it difficult to attract and retain candidates from a diverse array of backgrounds. According to LinkedIn, â€Å"†¦when it comes to fostering diversity, very few organizations have cracked the code. Despite all of the buzz, most companies still fall short of their goals and the public’s expectations. Our data shows that the main reason why is that recruiters and hiring managers can’t find enough diverse candidates. But this may be a problem of perception- many female engineers and black product managers exist, for example, but companies may not be looking in the right places.†Despite the potential challenges of building a diverse workforce, if you’re a recruiter you should certainly consider making this a priority in 2018.The interview- reinventedAll recruiters are familiar with the traditional interview- and the good news is that it’s not disappearing any time soon. However, its days as the primary or sole predictive tool regarding the potential success or value of a candidate may be numbered as new assessment techniques get adopted into the recruitment process.According to LinkedIn, the following five techniques are being used- often alongside traditional interviews but at times instead of them- in an effort to gauge potential new hires as accurately as possible:  Online soft skills assessments that  measure traits like teamwork and curiosity to give a sense of candidates earlier in the processJob auditions, where companies pay candidates to work as normal employees do so that they can observe skills in actionCasual interviews that show  candidateâ€℠¢s character, such as a meal at a restaurant where one must deal with servers and the outside worldVirtual reality situations, where companies put candidates in simulated work environments to view how they handle actual work situations in a more realistic wayVideo interviews, which  can be recorded and saved so more people can be interviewed and assessed at onceBottom line: if you’re in a position to vet and assess new candidates for various positions, consider using these techniques for assessing potential hires if you’re not already doing so.Data- the new corporate superpowerGone- or at least rapidly disappearing- are the days when recruiters would trust their instincts or hunches when deciding on potential candidates for positions. Today, measurable and quantifiable data is the new hunch.According to LinkedIn, talent acquisition has usually emphasized people and personalities in the past, but now is just as much a numbers profession: â€Å"Our research shows that most recruiters and hiring managers use data in their work now and even more are likely to use it in the next two years. Now, it’s true- data informing talent decisions isn’t a new concept. But what is new is the volume of data available and the speed with which it can be analyzed. What’s new is that data can be used to predict hiring outcomes, not just track them. What’s new is that data can power machines to make smarter recruiting decisions for you.†If you’re a recruiter whose still relying on instinct alone, it’s time to make a change in 2018. Make sure you’re embracing big data to help you make key hiring decisions.Artificial intelligence- your secret workhorseThe notion that artificial intelligence (AI) is going to sweep in and completely revolutionize how we handle every aspect of life- personally, professionally, and everything in between- has been a buzzing topic of discussion for years, and often feels exaggerated and overblown. But according to LinkedIn, 35% of talent professionals and hiring managers say that AI is the top trend impacting how they hire. This may be the year that AI makes certain annoying aspects of recruiting a little less tedious- and who doesn’t want something that saves time? Sourcing, screening, and scheduling are only a few candidate interactions where AI can become a vital took in your day-to-day.There you have it- some of the big potential trends in recruitment in 2018. If you’re a recruiter, make sure to keep these on your radar so you don’t get left behind. Good luck!

Thursday, November 21, 2019

Concept and Product Testing Essay Example | Topics and Well Written Essays - 4500 words

Concept and Product Testing - Essay Example The research report involves research objectives which are followed by research design, data collection, and methodology, justification of concept and product testing and limitations of research. The questionnaire has been used as part of the research to enable better understanding of the consumer opinions about the product and concept testing. Also focus group interview has been conducted in the research study. ... The times are changing as the market for e-book reader is expanding globally. The market for e-book reader is still confined to a small section because of the fact that large number of content are downloaded through computer using internet connections. The e-book reader has shown a potential market in country like China which is growing tremendously in every aspect. The e-book reader market in China has been growing rapidly with more and people opting for digital form of books (Rau, p. 211). Amazon Kindle Amazon Kindle is an e-book reader from the Amazon.com Company. Amazon Kindle allows its users to browse, read and download various magazines, newspapers, e-books, etc. Amazon.com introduced Kindle in the year 2007 and since then it has developed to a great extent in terms of technology and features. The developer of Kindle, Amazon.com is an US based multinational e-commerce company. The company is headquartered at Seattle, USA and was founded in the year 1995. The company is in the business of online retailing and sells products online through its website. The company is also into manufacturing of consumer electronic goods such of which Amazon Kindle e-book reader is a part. The company also provides cloud computing services to its clients (Amazon, 2012). Amazon Kindle can be rated as one of greatest inventions in the technological field in recent times. It has revolutionized the reading habit of people by making it more interesting. The Amazon Kindle has further made the purchase of books easier and hassle face. Just a click and books can be purchased and downloaded through the Kindle e-book reader. The biggest advantage for the Kindle e-books reader is that it can easily carry hundreds of books acquiring the same amount of space that a single traditional